BUILD A ROLLING
CONTENT METHOD
IN JUST 4 WEEKS
ARE WE A MATCH?
You have ...
... a stellar SaaS product that solves real problems
... closers on sales team that can catch a touchdown
You are ...
... a rockstar team loving agile collaboration
... determined to build a solid presence in EMEA
01
LET'S MEET
It’s always nice to add a face to it. Let’s jump on a Zoom to get to know each other. Bring your team! The more, the merrier.
What happens here?
What happens then?
-
We have a 45-minute video call on the house
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We talk about your mission and goals
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We’ll dive into the service and process
-
I ask many questions and answer yours
-
We discuss how we can be successful together
-
I send you a summary of our findings
for review and completion -
You get 1-pager with detailed process
and timelines -
I create a proposal including terms for
you to review
Once you accept and sign my proposal (including process agreement
and terms) and payment is received, I’ll get to work with step 2.
02
LET'S LEARN
We’re in business! This is where the fun part starts as I get to learn all about you and together we coordinate your content strategy.
What happens here
Outcomes
-
I discover everything about your company, product, and market, your customers and competitors
-
I use your product or follow a demo
-
We have 2 sessions with marketing
and sales -
I set up a media monitoring
-
We set the game plan for applying
the content
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A profile booklet that we’ll review together
-
Hands-on understanding of the problem you’re solving and the look and feel
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A mutual vision of the success plan
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Summary and clippings of the current events and conversations in your field - you’ll get a copy
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Agreement on the steps necessary to get the best results from the regular content strategy
03
LET'S CREATE
Where sh*t gets done! This is the exciting bit where you
see the first sprouts of the next big thing in EMEA.
What happens here
Outcomes
-
I translate, write and adapt your SaaS copy for your EMEA landing page
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Together we create/review your SEO keywords and make sure they are effective
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I write your first SaaS copy for the non English speaking market incl. conversation starters
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We review the content together
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Your individual Profile Booklet!
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The competitive and relevant set of keywords that help plan your SEO investments
-
A pilot piece of content with conversation starters tailored to the EMEA market
that your team can post -
Assurance that you’re happy. English versions of all content will always be included for you
04
LET'S GO
Now we’re all set to take off and cruise. Consistency is key and
we’ll deliver the weekly content you need to build authority.
What happens here
Outcome
-
We go to the market!
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You receive your weekly content incl. conversation starters
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Your team publishes on your website, blog, and posts on LinkedIn, Xing and relevant channels
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Your sales team sends relevant InMails
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I send regular publishing and marketing tips for EMEA
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You receive monthly updates on current events and conversations in your field
and industry -
We have regular catch-ups with
marketing and sales
-
Launch of your continuous content
strategy for EMEA -
Regular and relevant content for your marketing and business development teams
-
A solid presence on all channels that puts you on the radar with repeated exposure to target personas
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Ready InMail conversation starters
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Hive mind. Sharing of findings relevant to grow your business (marketing channels, events, publications, etc.)
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Overview of what is going on in the EMEA markets
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Leads, leads, leads
ARE YOU READY?
Get more meetings & better leads
Be a conversation starter
Establish your content authority
Be part of the Word of Mouth